Our Story

Just Essentials & Dazzle Perfumes is still run by Father & Daughter team – Mathew and Charlotte Perkins. With 3 generations of the same family in the business and a combined industry experience of over 95 years, we hope there will be many more generations in the future. We are immensely proud of our Independent, Family run business and along with our incredible colleagues we will continue to bring the highest possible levels of helpful, friendly customer service we have become famous for.

Entering the new age of online selling we are evolving once again and now have two fabulous specialist websites for our lovely customers to choose from: justessentials.co.uk and now dazzleperfumes.com. We are now able to offer a choice of either coming along and browsing and playing in our High Street stores or taking advantage of the convenience of browsing our online stores. 

Whether it be Make-up, Body Jewelry, Piercing, Wig fitting, Hair Extensions, Semi Permanent Hair Dye, Fine Fragrance or anything else Hair & Beauty related pop into one of our stores or browse one of our websites, we are sure there is something for everyone!

Thank you to all our supportive & amazing customers for making us what we are today!

Please enjoy our website.
Mathew & Charlotte


In July 2008 we took a massive step forward by taking over the already established Just Essentials in Ipswich, and after a large make over we turned Just Essentials into the vibrant, quirky family run independent store we now know.

Following the success of the refurbished Ipswich store, our Colchester store was opened in 2009 and was an instant hit! This gave us the confidence to open a store in Kings Lynn in 2010 and then in 2011 we opened a branch Norwich.

In 2016 we grew again through the acquisition of a store formally known as Face 2 Body, which had been successfully trading for 20 years! Our latest acquisition came in 2017 when we purchased the store known as ‘Dazzle Perfumes’ in the Frenchgate Shopping Centre, Doncaster. This was always a family run business which we have continued and developed into one of the leading Independent Perfumeries in the UK, with the widest range of top branded perfumes.

After the successful acquisition of Dazzle Perfumes, we launched the brand online!

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